With Omotenashi おもてなし: Our Ceremonial Matcha Updates


January 03, 2017

Here's a fresh take on our top two matcha offerings: 

As the years have gone on at Mizuba, we've realized something deeper in the relationships we've made, in the tea we carefully choose, and in the cups of tea we've shared. It' a feeling that we want to purposefully communicate to our wonderful customers with our matcha – specifically with our ceremonial matchas. Our feeling comes from a spirit that characterizes all our experiences in Japan, and with you! This spirit is the word OMOTENASHI ―おもてなし― a mindset which is “to welcome guests warmly and wholeheartedly." You, our guests, always come first without any expectations. Omotenashi is a certain warmth that pervades every experience we've had with tea, and we're excited to show you how we want to honor it. We'd like to offer our best teas with this spirit – with new names that we feel better evoke our connection to Japan, each tea's true character, and the experiences we've had around each cup of matcha. What's more, many historians say the word omotenashi traces its roots back to the traditional Japanese tea ceremony! Please welcome: 

KOKORO 心

The heart, soul, the essential - our champagne of teas, our top-shelf ceremonial offering. Still picked by hand, still exquisitely silky smooth. With aromatics of milk chocolate and a luxurious complexity to its flavor, we're honored to share this special matcha with you. What's more, Kokoro is the first matcha we tasted from our farmer, so naturally, we needed a name that expressed how integral this matcha is to Mizuba. 

Mizuba Kokoro Ceremonial, hand-harvested matcha

NAGOMI 和み

We feel at home when sipping Nagomi. Our top organic ceremonial offering transports its drinker to nagomi's translation: peace of mind, or peaceful place - unquestionably describing our matcha moment when being served tea, or when sipping matcha with friends in Japan. Harvested once a year, Nagomi's exceptional and unique, buttery nuttiness (macadamia, hazelnut) and blissful kelp notes are sure to please the palate.
 
Mizuba Tea Co. Ceremonial Organic Matcha, Nagomi 

We hope you enjoy our ceremonial's fresh new look! Itadakimasu!  



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